May 16, 2024

Driving Action: Segmentation with Pawns and Queens – Ep3

The reality of customer segmentation is that it has only focused on one behavior at a time. In an environment where healthcare is so complex, the next evolution is here: identifying the right outcome to influence within the varied needs of each segment.

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For a marketer, their product is their world. For the customer, their world is a lot more and the best segmentations will capture that going forward.

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Know how each segment acts and their influence with Pawns and Queens. Full episode exclusively available at veritasest.com

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